During a recent Whole Foods shopping trip, I as usual made a slight right from the supplements section to head down the ethnic foods isle when a sight before me stopped me in my tracks. Next to the English mushy peas and HP sauces was an unfamiliar multi-tiered shelving unit stocked with a brightly colored product array. My eyeballs were immediately captivated by the predominant words waving to me on the packaging… “GO RAW”. I parked my basket out of the way of blocking traffic. It was imme